
BBC Global I Rethinking Design
23min | Broadcast | Producer
In Rethinking Design, Sameer Hashmi delves into the forefront of global design, where sustainability takes center stage in our response to the pandemic.
During his visit to Dubai Design Week, he engages with an exciting lineup of international designers, including Daniel Iregui from Studio Iregular, architect Jennie Binchy, and Hani Asfour, the Dean of Dubai Institute of Design and Innovation.
Hashmi seeks insights on how design can instigate profound change and equip us to face the challenges of the future.
Dubai Design Week stands out as one of the initial major cultural events in 2020 to make a physical return since the onset of the pandemic.
It serves as a hub for a highly engaged design community at the forefront of redefining the purpose and potential of design. This collective challenge calls for the industry to unite on both local and global scales.

Client: BBC Global News, Presenter: Sameer Hashmi Production: Joy Mwendwa, Clare Macdonald, Mona Girish Director, Editor: David Betteridge, Camera: Alessandro Pavone, Audio Mix: Daniel de Pasquale, Production Company: Wild Media