Mercedes I My chosen family
2min | Branded Content | Production Manager
Embark on a journey with Leena Al Ghouti and other young creatives in Dubai as we delve into the identity, aesthetic, and creative expressions of the region's new generation, all in partnership with Mercedes-Benz.
This captivating film, part of the She's Mercedes initiative by the German auto manufacturer, explores the notions of youth, creativity, and belonging within Dubai's increasingly international and modern landscape.
Meet Leena Al Ghouti, a 28-year-old visual artist and street-style icon, who has played a pivotal role in shaping the definition of millennial fashion in a country where global representations of youth culture are rare but ready to be discovered.
Agency: Neuland Herzer, Director: Aldona Kwiatkowski, Creative Director: Cheb Moha, Producer: Sarah Weinknecht, Production Managers: Joy Mwendwa, Mona Girish, 1st AD: Calvin Pinto, 1st AC: Srinivas Kusuma, 2nd AC: Graham Almeida, Sound Recordist: David JM Thirion, Gaffer: Shareif Mohammed, Key Grip: Andy Gribble, Locations Prep: John Whyte, Locations Assistant: Brendan Thomas, Art Assistant: Jordane Chedotal, Social Media Photographer: LUGHASS, Catering & Unit: John Issa, Runner: Omid Fatemi, Drivers: Ajmal Shah, Shafqat Ali, Asad Mumtaz, Shanavas Saini , Ismail Khan, Local Production: Wild Media