
LEGO I Girls are ready!
60sec | Branded Content | Producer
Get ready for a blast from the past with young inventor extraordinaire Fatima Alkaabi! This wiz-kid discovered her knack for innovation at the tender age of seven.
With cheerleading from her folks and even a thumbs-up from the UAE government, Fatima went on an invention spree.
Picture this: a genius steering wheel that stops texting while driving, a groovy vibrating belt that taps into the world of hearing-impaired folks, and a robot that stands in for sick kiddos at school!
But wait, it gets better! LEGO and Fatima joined forces, teaming up with Sheikha to tell kids, especially the rad girls out there, that their creativity has no limits.
The challenge? Dream up something to take to outer space. Their brainchild: a mind-blowing space rover that's so out-of-this-world awesome, it's strutting its stuff at the Mohammed Bin Rashid Space Centre, the HQ of the UAE space program! 🌌🚀✨

Creative Agency: We are Social, Dubai Producer: Joy Mwendwa
Director: Lexi Powner, DOP: Acen Razvi, 1st AC: Arin Berrt, 2nd AC: Jackie Belizaro
Focus puller: Koko Boutchakjian, Sound Recordist: Lara Zakhour, Props Stylist: Anna Shpaltakova, Production: Elviza, Melissa Urresti, Production Company: Wild Media
